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Markie Cook, MPA, is a detail-oriented customer insights professional with extensive experience in research administration and data analysis. They served as the Assistant Director of Research for the NCAA from 2012 to 2021, where they managed survey oversight and improved data collection processes. Markie has also worked as a Research Analyst at the Indiana University Public Policy Institute and currently holds the position of Senior Manager of Marketing Research & Insights at TIAA, where they design and execute customer research projects. Markie earned a Master of Public Affairs with a focus on Nonprofit Management from Indiana University-Purdue University at Indianapolis and holds a Bachelor of Science in Sport Management from the same institution.