ÂÜÀòÂÒÂ×

Lucy Liu is a global leader in Customer Value Management, CRM, and Customer Marketing, with expertise in digital marketing and customer engagement. They have served as the Head of Lifecycle Marketing at Virgin Media O2 from 2022 to 2025 and currently hold the position of Head of Customer Value Management at Three Ireland. Lucy's previous experience includes roles such as Global Head of Base Marketing at Vodafone and Strategy Consultant at Capgemini Consulting and Frost & Sullivan. They are also pursuing an MBA at Cass Business School.