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Kate Wermerskirchen is a strategic demand generation leader with over 15 years of experience in both B2B and B2C marketing. Currently serving as the Senior Director of Marketing Demand Generation for Risk and Government at Thomson Reuters, Kate has previously held significant roles at Starkey Hearing Technologies, where responsibilities included leading customer marketing and brand strategy initiatives. Kate's earlier experience at Novus Media Inc. laid the groundwork for a career focused on client services and campaign optimization. Kate earned a Bachelor's Degree in Marketing Management from the University of St. Thomas.