Ross Vandenhoeck is a Partner and Creative Coder at View Source since March 2020, collaborating with clients such as Pantone and Harry's to bridge the gap between concept and execution. In addition, Vandenhoeck serves as a Lecturer at Parsons School of Design, where teaching focuses on interactive design and coding. Prior experience includes roles at Publicis Groupe as Associate Director of UX Analytics and Senior Associate of Data Science, contributing to significant revenue increases through user experience optimization. Vandenhoeck's career also encompasses positions at Critical Mass and Roth Ryan Hayes, leveraging data insights for improved marketing strategies. Educationally, Vandenhoeck holds a BSBA in Entrepreneurship, Marketing, and Psychology from the D'Amore-McKim School of Business at Northeastern University and has studied at the University of Sydney.
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