Rob Wyer is a highly experienced finance professional currently serving as the Senior Finance Business Partner for Membership & Personalisation at the LEGO Group, where responsibilities include driving insights for the relaunch of the LEGO Group Insiders loyalty program. Previously, Rob was Head of General Merchandise & Clothing Insights at Sainsbury's, leading customer and market insight across significant market categories. Extensive prior experience includes roles at Argos, where Rob contributed to business performance insights, strategic initiatives, and promotional analysis, and at Home Retail Group PLC, supporting group-wide strategic efforts. Education includes a BSc in Applied Accounting from the University of Greenwich and membership in ACCA. Early career experience began with Grant Thornton LLP as an auditor.
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