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İzzet Eyüpoğlu is a seasoned professional with extensive experience in trade marketing and field sales management. Currently serving as Field Sales Manager and Trade Marketing Manager at the LEGO Group since May 2021, İzzet Eyüpoğlu is responsible for implementing shopper marketing strategies across Turkey, Greece, Israel, and CIS. In addition to trade marketing duties, İzzet Eyüpoğlu manages social media initiatives, developing integrated communication plans and content strategies. Previously, İzzet Eyüpoğlu worked as a Trade Marketing Specialist at Pirelli, contributing to annual marketing plans and campaign analysis, and held roles at Lila Kağıt, enhancing trade marketing processes and consumer market data analysis. İzzet Eyüpoğlu holds a degree from Yıldız Teknik Üniversitesi and has studied at Universidade Nova de Lisboa.