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Alexey Melnikov is currently the Global Digital Marketing Manager for Social Media at LEGO, where they leverage their expertise in digital marketing within the context of a leading global brand. Prior to this role, Alexey held various positions, including Employer Brand Expert at Anheuser-Busch InBev and Project Manager at Kantar. They have also gained valuable experience in the hospitality sector, having worked as a Social Media Specialist at Aloft Hotels and a W Insider at W Hotels. Alexey holds a degree in Hospitality and Events Management from the Swiss Hotel Management School, which they completed in 2016.