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Evan Blittner is a seasoned marketing professional with extensive experience in CRM and analytics, currently serving as Senior Manager of B2C Loyalty Lifecycle Marketing at The Leading Hotels of the World since April 2024. Previously, Evan held the position of Marketing Manager at Gerber Life Insurance Company, where responsibilities included driving DTC messaging strategies and optimizing marketing channels to achieve significant sales lifts. Before that, Evan worked as a Freelance CRM Consultant and as a Manager of Data Strategy at Rauxa, where strategic initiatives led to notable reductions in email opt-out and substantial increases in engagement metrics. Earlier roles included positions at DX and Ogilvy, focusing on CRM and digital strategy for major brands like Mastercard and Kimberly Clark. Evan holds an MBA in Marketing from Fairleigh Dickinson University and a Bachelor of Science in Marketing/Management from the City University of New York-College of Staten Island.