The Good Guys is a retail icon in Australia.

Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. 

The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally.

In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing.

The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.

Retail

The Good Guys

The Good Guys' headquarters in Melbourne, Australia

This department oversees the strategy, execution, and optimization of marketing initiatives to drive engagement and ROI.

Marketing Operations

This department handles all aspects of sales operations, including direct sales, customer engagement, and sales strategy implementation.

Sales Department

This department focuses on managing and delivering customer service and operational support to ensure efficient service delivery.

Customer Support Operations

The Marketing and Customer Engagement team at The Good Guys is responsible for crafting and executing strategies that enhance brand visibility and drive customer loyalty. This diverse team collaborates on digital marketing initiatives, oversees advertising campaigns, and ensures exceptional customer experiences across all touchpoints. By leveraging market insights and consumer feedback, they work to promote The Good Guys' extensive range of electrical appliances while upholding the friendly and approachable brand image that resonates with Australian consumers.

Marketing and Customer Engagement

This department focuses on the strategic planning, buying, and analysis of merchandise to optimize inventory and sales performance.

Merchandise Management

This department focuses on providing support and solutions to enhance customer satisfaction and engagement.

Customer Solutions

The Operations and Logistics team at The Good Guys is responsible for ensuring the efficient management of inventory, supply chain, and distribution processes across all retail locations and e-commerce platforms. This team focuses on optimizing operational workflows to enhance customer satisfaction, streamline product availability, and maintain low prices, while fostering collaboration among various departments to support the company's growth and strategic initiatives.

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People (2)

Jobs (0)

Other teams

Sales Department

Customer Support Operations

Marketing and Customer Engagement

Merchandise Management

Customer Solutions

Operations and Logistics

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People (2)

Jobs (0)

Other teams

Sales Department

Customer Support Operations

Marketing and Customer Engagement

Merchandise Management

Customer Solutions

Operations and Logistics

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