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Patricio Alfonso is an experienced commercial manager with over 15 years in retail and FMCG sectors, specializing in sales, procurement, and marketing. They have held various roles, including Category Management Specialist at La Anónima and National Key Accounts Manager at British American Tobacco, where they led teams and managed commercial strategies across multiple markets. Patricio is currently pursuing a degree in Commercial Strategy at IAE Business School and has previously completed studies in Marketing and Retail Management.