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Marit Kroon is a Senior Marketing Director for Central Europe, bringing a wealth of experience in leading multinational marketing organizations and innovative projects such as the transformative “Share a Coke” campaign. With a background that includes significant roles at Coca-Cola in both Central and Southern Europe, Marit has successfully managed complex FMCG operations and driven business improvements across diverse markets. They hold a BBA in International Business Administration from Estonian Business School and an MA in Organisational Behaviour from Tallinna Ülikool, showcasing a strong foundation in both marketing and management. Throughout their career, Marit has demonstrated a passion for challenging the status quo and igniting innovative solutions within the industry.