ÂÜÀòÂÒÂ×

Luis Pedro Estrada is a Global Senior Director of Media, Data & Tech at The Coca-Cola Company, where they lead media strategy across multiple sectors in Latin America and Africa. Prior to this role, they were a Regional Client Success and Project Lead at Findasense and held various positions at The Coca-Cola Company, including Media Consumer & Shopper Director for Mexico. Luis also served in creative and strategic roles at agencies like McCann Worldgroup and Havas Tribu, contributing to major brands such as Volkswagen and Nestlé. They have an academic background in marketing and advertising from Universidad de San Carlos de Guatemala and Universidad Rafael Landivar.