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Luis Ángel Ramos Hernández is a results-driven professional with over 12 years of experience in trade marketing and sales, focusing on Modern Trade and omnichannel strategies. Currently serving as the Commercial Director for Omnichannel Alcohol Ready-to-Drink beverages at The Coca-Cola Company, they are leading efforts to enhance the category's presence across diverse channels in Mexico. Previously, Luis held several key positions at Diageo, demonstrating excellence in account management and brand activation, receiving multiple nominations for outstanding performance. They are dedicated to coaching teams and fostering collaborative environments to drive growth and innovation.