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Letícia Brandão is a generalist professional currently leading the Customer Value Creation area for Latin America at The Coca-Cola Company. They have over three years of experience in market development, negotiating and collaborating with Coca-Cola bottlers, alongside more than three years in Commercial Strategy and two years in digital transformation focusing on e-commerce capabilities. Letícia's career began in consumer marketing within FMCG companies, and they are recognized for their fast learning, team collaboration, and strong sense of ownership. Letícia holds a degree in Comunicação Social with a focus on Publicidade e Propaganda from Universidade Federal do Rio de Janeiro and a Business Management degree from Fundação Dom Cabral.