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Lara Reyero is a Content & Shopper Marketing Manager at The Coca-Cola Company, where they manage creative content and multi-channel marketing campaigns for prominent brands. Previously, Lara held various roles across industries, including being an International Key Account at Cife Spain Business and a Marketing and Sales Manager at Human Sport Center. They have extensive experience in project management and brand storytelling, along with a solid educational background in Marketing and Digital Marketing, currently pursuing an Executive MBA in Business, Management, and Marketing.