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Jacques Blanchet is a seasoned marketer and communicator with over 15 years of experience in marketing, communications, and business development, currently serving as the Director of Integrated Marketing at The Coca-Cola Company, where they lead the flavour portfolio and Quebec strategy. They previously held various roles at notable agencies, including DDB Canada and JWT, where they focused on client relations and brand repositioning. Jacques earned a Bachelor’s in Communication and Advertising from Université Laval and a DEC in Techniques, Administration from Cégep Sainte-Foy. Their career is marked by a consumer-centric approach and a consistent drive for growth.