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Elicia Hubach

Senior Director of Sales, Travel Division, Strategic Partnerships and On-Premise

Elicia (Wallach) Hubach is a seasoned professional in customer sales and strategy with a strong background in the CPG and foodservice sectors, currently leading global partnerships in the travel division at Coca-Cola. They began their career as a leasing agent before progressing through various sales roles, including positions at Acosta and multiple titles at Coca-Cola. Elicia holds a Bachelor of Arts in Psychology and a minor in Communication from the University of Oklahoma. They are dedicated to maximizing enterprise synergies through financial education and innovative customer programs.

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Dallas, United States


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