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Demi Kazasi is the Global Senior Director of Marketing Process Design and Capability Building at The Coca-Cola Company, where they lead the evolution and transformation of marketing processes to enhance creativity and unlock integrated digital experiences. With a robust background in digital operations and a passion for innovation, they have held various roles in marketing transformation, including Global Experimentation Capabilities Director and CIC Manager for Central & Southern Europe. Demi has also served as a Project Manager for the Corporate Responsibility Institute and contributed to the growth of numerous brands during their tenure at Advocate/Burson-Marsteller. They hold a Master’s degree in Mass Communication from Boston University and a Bachelor’s degree in Communication and Mass Media from National and Kapodistrian University of Athens.