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Christoph Reitmeir is a Senior Global Director of Tea Innovation Strategy at The Coca-Cola Company, where they lead global brand portfolio management and innovation initiatives. With over 21 years of experience at Coca-Cola, Christoph successfully launched FUZETEA in 27 markets and received the EMEA growth mindset award for their leadership. They are passionate about continuous learning and innovation, while also managing and inspiring diverse teams. Christoph holds degrees in Business Administration and Sport Management from Universität Innsbruck and is currently enrolled in a Chief Product Officer program at MIT Professional Education.