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Alejandro Wong Trejo is a Commercial Transformaction Manager at Coca-Cola FEMSA, bringing over 15 years of experience in the consumer goods industry. Alejandro has effectively managed sustainable growth strategies across various channels, with a strong focus on consumer needs and business objectives. Previously, Alejandro held positions at The Coca-Cola Company, including Trade Channel Productivity Analyst and Traditional Channels Manager, where they led various initiatives and projects for significant sales growth. Alejandro holds a Bachelor's degree in Finance from Macquarie University and a Master's degree in Marketing from Instituto Tecnológico y de Estudios Superiores de Monterrey.