Lauren Bird is a marketing professional with a diverse background in brand partnerships, events, and client relationship management. Currently serving as Brand Partnerships & Events Lead at The Citation Group since March 2022, Lauren has also held positions as Events and Partner Marketing Lead and Events and Partner Marketing Executive within the same organization. Previous experience includes a role as CRM Assistant at Boohoo Group PLC and as a Marketing Assistant at Citation Professional Solutions, where responsibilities encompassed client communications and the client welcome process. Notable early experience includes hospitality roles at Liverpool F.C. and Joseph Holt Ltd., which enhanced critical thinking and adaptability skills. Lauren holds a Bachelor of Arts degree in Marketing from the University of Liverpool, completed in 2021.