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Simon Threadkell is a seasoned creative leader, currently serving as the Group Marketing Director for Brand Design and Customer Experience at Tesco since 2020. Previously, they held various leadership roles at Tesco, including overseeing Brand Design and Format Development, and played a key part in revitalizing the store environment and leading significant retail development programs. Prior to their tenure at Tesco, Simon was the Creative Director at FITCH, where they drove the studio's success and focused on consumer-centered design across multiple disciplines. Simon began their academic journey with an Art and Design Foundation course at Bradford College before earning a BA Hons in Furniture and Product Design from Kingston University.