Kristyn Fernández is an accomplished professional with extensive experience in entertainment commercialization and marketing strategy. Currently serving as Senior Director of Entertainment Commercialization Strategy at TelevisaUnivision since February 2022, Kristyn leads national and local sponsorship and go-to-market strategies across various entertainment platforms. Previous roles include Senior Director of Client Solutions and Director of Branded Content & Commercialization Strategy at TelevisaUnivision, focusing on client partnerships and integrated marketing solutions. Prior to this, Kristyn was Manager of Revenue Strategy and Innovation at NBCUniversal Telemundo Enterprises, where initiatives were developed to drive revenue and partnerships. Early career experience includes roles at Univision Communications, ranging from Manager of Partner Solutions to Network Production Intern. Kristyn holds an MBA from the University of Miami and a B.S. in Communication with a minor in Marketing from Florida International University.
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