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Imran Ashraf is a performance-focused global business services management leader with over 25 years of experience in financial management, shared services, and business transformation. Currently serving as the Chief Operating Officer at Bestway Consultancy Services, they oversee the development and expansion of Global Business Services. Previously, Imran directed finance and accounts at Telenor Pakistan and held the position of Financial Controller at Tenaga Nasional Berhad. Imran has been recognized for significantly improving customer satisfaction and employee retention while driving operational excellence and compliance across multiple organizations. They hold credentials from renowned institutions, including a Chartered Accountant designation and a Certified Director qualification.