India’s biggest and premier Sports Marketing & Management company, Twenty First Century Media Pvt. Ltd. (TCM) was founded by sports journalist and entrepreneur Lokesh Sharma in 1993. 

Since then TCM has worked with world cricket for over two decades and managed the sponsorship of over 1000 cricket matches globally including Cricket World Cups, Asia Cups, IPL and International matches in India, West Indies, New Zealand, South Africa, Australia, UAE and England. 

Besides cricket, TCM has been involved in various other sports including Hockey, Football, Badminton, Kabaddi, Golf and also managed Indian and international Sporting talents. 

TCM has also provided expertise in areas of Sports Consultancy, In-Stadia advertising, Talent management, Content Creation, Sponsorship Acquisition and Management, Event Management, Advertising Sales, Ideation, Hospitality Management, Branding and Dressing of Venues.

Sports

TCM Sports

TCM Sports' headquarters in New Delhi, India

This department focuses on developing and managing relationships and sales strategies for sports sponsorships and partnerships.

Sponsorship and Partnerships

The Leadership Team at TCM Sports is responsible for setting the strategic vision and direction of the company. They oversee key areas such as revenue generation, financial planning, partnerships, and overall company management. Their collective expertise ensures that TCM maintains its premier status in sports marketing and management while driving growth and exploring new opportunities in various sports disciplines and services.

Leadership Team

The Sales and Partnerships Team at TCM Sports is responsible for driving revenue through the acquisition and management of sponsorships and partnerships. This includes negotiating with sponsors, securing advertising sales, and managing client relationships to ensure successful collaborations. They actively work on initiatives to enhance brand visibility and engagement for both TCM Sports and its partners across various sports events and venues.

Sales and Partnerships Team

The Operations Team at TCM Sports is responsible for the seamless execution of sports events and sponsorship activities. This includes overseeing logistics, coordinating with various stakeholders, managing event schedules, and ensuring all regulatory and compliance requirements are met. They also handle the planning and operational aspects of in-stadia advertising, talent management, and hospitality arrangements to ensure top-tier experiences at every event.

Operations Team

The Executive Management team at TCM Sports is responsible for the strategic direction and overall leadership of the company. This team oversees all aspects of business operations, including revenue generation, market expansion, talent management, and partnerships. Members ensure the alignment of company objectives with stakeholder interests to drive growth, profitability, and innovative solutions in sports marketing and management.

Executive Management

This department oversees client accounts and ensures strong relationships and satisfaction.

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People (4)

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Other teams

Leadership Team

Sales and Partnerships Team

Operations Team

Executive Management

Account Management

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People (4)

Jobs (0)

Other teams

Leadership Team

Sales and Partnerships Team

Operations Team

Executive Management

Account Management

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