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Shelly Pluta serves as the Senior Director of Local Marketing Strategy & Brand Activation at T-Mobile since August 2025, focusing on local marketing programs, brand activation, and retail brand initiatives. Previously, Shelly held various senior positions at UScellular from October 2011 to January 2016, including Senior Director of Customer Experience Marketing and Senior Director of Brand Operations and Delivery, where significant achievements included launching new markets and exceeding performance metrics through effective pricing strategies. Additional experience includes leadership roles in customer engagement and territory development, with a notable history at PageNet as Operations Manager. Shelly Pluta holds a degree in Leading Strategic Growth from Columbia Business School and a Bachelor of Science in Management, graduating summa cum laude from Cardinal Stritch University, complemented by an executive education program at Harvard Business School.