Cora Samuels is a seasoned research consultant with extensive experience in market research and analysis, currently serving at System1 since October 2025. Previously, Cora held positions at Toluna and MetrixLab as Senior Research Director and Team Lead from March 2025 to October 2025, where Cora oversaw a global team at Nielsen as Research Manager from August 2019 to January 2024. Cora's expertise encompasses all phases of research projects, from needs identification to client presentation, demonstrating a strong ability to foster team collaboration and problem-solving. Cora's earlier roles include various research capacities at MarketCast, NBCUniversal, and Jukin Licensing, along with academic research assistance at UCLA Anderson. Cora holds a Master of Science in Applied Psychology from the University of Southern California and a Bachelor of Arts in Psychology from UCLA.
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