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Santosh Sethumadhavan is a seasoned marketing professional with extensive experience in leading global marketing campaigns and commercial strategies. Currently serving as Global Head of Commercial Campaigns at Swift since September 2023, Santosh oversees marketing initiatives aligned with commercial objectives. Prior to this role, Santosh spent over a decade at HSBC, culminating in the position of Global Head of B2B Marketing Programmes, where responsibilities included the execution of numerous integrated campaigns and management of substantial budgets. Santosh also held various senior marketing roles within HSBC, including Regional Head for Campaign Management & Digital Marketing in MENA, driving significant revenue growth through innovative campaigns. Earlier experience includes brand management roles at United Breweries Ltd. and Lowe Lintas. Santosh holds a Masters Diploma in Advertising and Communication Management from Symbiosis International University and a Bachelor of Business Management from Christ University, Bangalore.