Willemijn Peeters is the CEO and Founder of Searious Business, where they lead innovation projects aimed at reducing plastic waste through collaboration with various stakeholders. With over 18 years of experience in driving change within corporate settings, Willemijn also serves as a member of the Advisory Board at SWEN Capital Partners and holds advisory roles in organizations focused on sustainable ocean health and plastics treaties. Previously, they coordinated a national CSR program in the Netherlands that engaged thousands of small and medium-sized enterprises in sustainable practices. Willemijn holds an MSc in Business from Nyenrode Business University and has a strong background in policy and business management.
Location
Eindhoven, Netherlands
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