Muthu Kumar is a seasoned performance marketer with extensive experience in digital advertising and campaign management. Currently serving as a Senior Performance Marketer at SurveySparrow since June 2022, Muthu is involved in building ThriveSparrow. Prior to this role, Muthu worked at Foodhub from July 2019 to June 2022, where responsibilities included creating targeted ad copy and developing high-converting landing page frameworks for Google and Facebook ads. At Dentsu, from November 2016 to May 2019, Muthu specialized in programmatic advertising, managing campaigns across various pricing models, tracking performance metrics, and troubleshooting technical issues. Muthu's career began as a Production Trainee at SL Lumax Ltd. in 2016, following the completion of a Bachelor of Engineering in Automobile Engineering from Anna University in 2016.
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