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Nerissa Fernandes is an accomplished professional in program strategy, content management, and marketing, currently serving as Manager of Program Strategy & Optimization at Sun Life since June 2023, where the focus is on enhancing the Leads program and supporting strategic growth initiatives. Previously, as Marketing Lead at Kibbi Technologies Inc. for a brief period in early 2023, Nerissa developed a digital marketing strategy and built stakeholder relationships. Notable experience as Senior Content Manager at Ascend Fundraising Solutions involved leading content strategy and production of SEO-driven materials. Earlier roles include Content Manager at RBCx, Manager of Research & Advisory Services at LearningMate, Senior Analyst at SUMO Research Solutions, and Analyst at EY, where extensive market research and data analysis were performed. Nerissa holds a Bachelor’s degree in Management Studies with a concentration in Marketing and Econometrics from the University of Mumbai.