The STIHL Group develops, manufactures and distributes power tools for professional forestry and agriculture as well as for garden and landscape maintenance, the construction sector and the demanding private user. STIHL distributes its products through its network of 45,000 Approved Dealers in over 160 countries. The Group has 38 sales and marketing subsidiaries of its own as well as more than 120 importers.

Industrial

STIHL

STIHL's headquarters in Waiblingen, Germany

Michael Traub

Massimo G.

Holger Lochmann

Dimitar Valkov

Simona Mantescu

Ralf W. Dieter

The Sales and Marketing team at STIHL is dedicated to driving growth and brand recognition through strategic sales initiatives and innovative marketing campaigns. This diverse team collaborates across various roles, including product management, territory sales, and e-commerce, to optimize customer engagement and ensure effective distribution of STIHL's power tools globally. By leveraging insights and data, they aim to enhance the overall customer experience and expand STIHL’s market presence in both established and emerging markets.

Sales and Marketing

The Technical and Product Development team at STIHL is responsible for innovating and enhancing the company's digital product offerings, including smart solutions for power tools. This team collaborates on product management, integration processes, and user experience design to ensure that products meet the needs of professional users and align with market demands. They oversee the development cycle from concept to launch, ensuring high quality and efficient integration of new technologies into STIHL's product lineup.

Technical and Product Development

The Finance and Analytics team at STIHL plays a critical role in driving financial strategy and operational efficiency across the organization. This team is responsible for financial planning, budgeting, and forecasting, while also leveraging data analytics to inform decision-making and improve organizational performance. Additionally, they handle tax compliance, organizational development, and support human resources initiatives to optimize resource allocation and enhance workforce management.

Finance and Analytics

The Leadership Team at STIHL is responsible for setting strategic direction and driving operational excellence across the organization. Comprising senior executives from key functions such as quality engineering, product management, and customer engagement, the team collaborates to enhance product innovation, optimize supply chain efficiency, and ensure superior customer satisfaction. Their collective expertise shapes STIHL's growth and competitive positioning in the global market for power tools.

Leadership Team

The Quality Assurance and Management team at STIHL is responsible for ensuring that all products meet the highest standards of quality and reliability. This team oversees supplier quality engineering, cost management, and continuous improvement processes, collaborating closely with suppliers and internal departments to enhance product performance and compliance. By implementing rigorous quality control measures and global best practices, they help maintain STIHL's reputation for excellence in the power tools industry.

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STIHL

Org chart

Board & advisors

Teams

Sales and Marketing

Technical and Product Development

Finance and Analytics

Leadership Team

Quality Assurance and Management

Offices

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STIHL

Org chart

Board & advisors

Teams

Sales and Marketing

Technical and Product Development

Finance and Analytics

Leadership Team

Quality Assurance and Management

Offices

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