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Alex Light is the founder and managing director of SOON_, where they lead the development of bespoke online shopping experiences designed to make brands feel fabulous and help products fly. They have 12 years of product development and ecommerce experience, and previously served as Head of Integration at mcgarrybowen (2012–2013) and held roles at Good Technology (Senior Project Manager, 2003–2005) and Proximity (Account Manager/Account Executive, 2000–2002). They are an IADAS Executive Member and Antler Advisor. They earned a BSc in Anatomy & Developmental Biology from University College London (1996–1999).