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Matias Kontio served as the Head of Streaming at Sony Music Entertainment from 2022 to 2024, after advancing through various roles including Senior Manager, Streaming & Audience Development. Prior to this, they held positions such as Digital Manager and Digital Performance Planner at Dagmar, and Marketing Coordinator at Aller Media Oy. Matias began their career as a Junior SEM Planner and Marketing Intern, gaining foundational experience in digital marketing. They hold a Bachelor of Business Administration in Advertising and Corporate Communications from HAAGA-HELIA University of Applied Sciences and are currently pursuing studies in Economics and Business, as well as a Vocational Qualification in Business and Administration.