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Marta Ponte is an experienced marketing professional with a strong focus on customer marketing strategies and operations within the electronics sector. Currently serving as the Customer Marketing Strategy & Operations Senior Manager at Sony Electronics since September 2017, Marta drives marketing activities across Europe, manages KPIs, and oversees communication with the global team. Previously, Marta held positions including Head of Strategy & Planning for EU markets and Head of Brand and Trade Marketing at Sony UK and Ireland, demonstrating expertise in advertising budgets, project management for product launches, and retail strategy development. Earlier roles include European TV Marketing Manager at Sony Europe and Senior Product Manager for the TV business in Spain. Marta's educational background includes degrees from ESADE Business & Law School and London Business School, enhancing a solid foundation in business and marketing principles.