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Henry Skelsey Jr is a full stack marketing executive and growth strategist know for bridging the gap between brand storytelling and data-driven performance. With a focus on sustainable revenue acceleration, he specializes in building go to market (GTM) engines that align Product, Sales, and Marketing to drive measurable business outcomes.

Currently, Henry serves as the Vice President of Marketing at Songtradr, where he leads the company's strategic positioning and demand generation efforts. Henry is recognized for his ability to transition marketing organizations from cost centers into revenue drivers. By combining creative brand development, as shown by his leadership leading the 2025 global integration and rebrand of Songtradr's 6 B2B businesses into the unified new MassiveMusic brand, with rigorous funnel optimization, Henry has successfully scaled user acquisition and retention for businesses across B2B SaaS, ecommerce, Adtech, and more. He has successfully brought several B2B SaaS products to market at Songtradr, with strong performance orchestrating the full go-to-market (GTM) campaigns including user acquisition, owning CAC / LTV metrics, leading the performance marketing team, and partnering with Customer Success to manage user retention and churn.

Previously, Henry held a leadership role at ConnectedTravel, where he was instrumental at transforming the business from a focus on automaker infrastructure services, to one designing, building, and operating consumer applications for consumer brands. His core competencies include lifecycle marketing, unit economics optimization (CAC/LTV), product-led growth (PLG), and building high performance cross functional teams.

A believer that modern marketing requires both art and science, Henry focuses on executing agile experiments while maintaining a cohesive, premium brand narrative.

Henry attended Wake Forest University from 2006 to 2010, where he earned a bachelor's degree in Political Science and Chinese. Henry pursued further education at the University of Virginia Darden School of Business from 2013 to 2015, earning a Master of Business Administration (M.B.A.) degree.