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Itai Shifriss currently serves as the Vice President of Services for the International market at SolarEdge Technologies, a position held since September 2023. Prior experience includes extensive leadership roles at HP from January 2009 to January 2023, where responsibilities ranged from overseeing the head of the Industrial Supplies Business, driving business strategy and customer experience, to leading EMEA services growth and managing over 500 employees. Notable roles at HP also involved strategic management in service offerings and product introduction initiatives. Additionally, Itai held chairman positions at Michlol and אפקט, focusing on company strategy and business management standards. Itai Shifriss holds an MBA from Tel Aviv University and a Bachelor of Science in Industrial Engineering and Management from the Technion - Israel Institute of Technology.