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Iván Díaz has extensive experience in sales and customer experience management across multiple industries. Currently serving as CRM & Sales Ops at ³§´Ç´Úí²¹ since February 2025, Iván previously held positions such as Sales Lead at Luca and Head of Sales at Cheaf, where notable achievements included a comprehensive market analysis and restructuring of the sales team. As CX Manager at Bankaya, Iván significantly improved customer satisfaction and operational efficiency. Prior roles at Bright Inc. included Head of Sales Operations, where Iván enhanced sales funnel visibility and conversion rates, along with founding the commercial channel and contributing as an SDR Manager. Earlier experience at Chenson Nylon de Mexico and HSBC further highlights skills in sales strategy and team leadership, with record-breaking performance in various roles. Iván holds a degree in Psychology from Universidad del Valle de México.