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Thalia Samara is a skilled Paid Search Specialist focusing on growth and performance marketing in the eCommerce fashion and beauty industries, as well as service-based companies. Currently serving as a Paid Search Senior Strategist at Socium Media, Thalia leverages data-driven strategies to drive growth and optimize campaigns for clients. Previously, Thalia held roles at Bowery Boost as a Growth Manager for Paid Search and at Succeed ABA as a PPC Manager, where they achieved significant improvements in conversion rates and website traffic. Thalia earned a Master's degree in Digital Marketing from King's College London in 2022.