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James Petter currently serves as Vice President EMEA at Snowflake, a company specializing in Data Cloud solutions. Prior to this role, James was the VP and General Manager for International (EMEA, APJ, LatAm) at Pure Storage from February 2015 to July 2023, where responsibilities included building high performing teams and focusing on customer satisfaction, diversity, inclusion, and sustainability. Previous positions include VP EMEA and Managing Director UK/Ireland at EMC, District Manager at Cisco Systems, National Sales Manager at Telstra, District Sales Manager at Coca Cola Schweppes, and 2RGJ Officer in the British Army. James holds a Postgraduate Diploma in Management Studies from the University of Bristol and a degree from the University of Surrey.