Joanne (Siney) Gould is an accomplished executive with extensive experience in various leadership roles across major companies. Currently serving as CEO for Smollan South Africa since December 2022, Joanne previously held the position of Chief Operating Officer at Twinsaver Group from April 2015 to December 2022, overseeing customer engagement, marketing, analytics, and group strategy. Joanne's prior experience at Kimberly-Clark included roles such as Managing Director for Turkey, MEA Regional Sector Lead, Commercial Director, and Marketing Director, where responsibilities spanned across product management and commercial strategy. Additionally, Joanne's career began with key positions at The Coca-Cola Company, SC Johnson, and Best Foods (now Unilever), focusing on brand management and marketing.