Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. 

Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. 

We Make the Great Days Better.

Eyewear

Sports

Smith Optics

Smith Optics' headquarters in Portland, OR, United States

This department oversees the planning and analysis of demand and inventory to ensure optimal supply chain efficiency.

Demand and Inventory Management

The Sales and Account Management team at Smith Optics is responsible for driving revenue growth and maintaining strong relationships with customers across various markets, including biking, skiing, and sports eyewear. This team collaborates closely with key accounts to ensure exceptional service, manage sales strategies, and oversee order fulfillment, while also leveraging athlete feedback to enhance product offerings and performance. Their focus is on delivering outstanding experiences that align with Smith Optics' commitment to quality and innovation.

Sales and Account Management

The E-commerce and Digital Marketing team at Smith Optics drives the online sales and marketing strategy for the brand's innovative eyewear and goggles. This team collaborates to enhance the customer experience on digital platforms, optimize product placement, and leverage engaging content to attract and retain customers. By working closely with athletes and utilizing data-driven insights, they ensure the brand's online presence reflects Smith's commitment to quality and performance, ultimately making "the great days better" for their customers.

E-commerce and Digital Marketing

The Product Management and Design team at Smith Optics is responsible for driving the development of innovative eyewear and goggle products. This team collaborates closely with athletes and stakeholders to incorporate performance insights and aesthetic trends into the design process, ensuring that each product meets high standards of quality and functionality. By integrating product vision, engineering expertise, and creative design, they strive to enhance outdoor experiences and maintain Smith's legacy of excellence in the eyewear market.

Product Management and Design

The Operations and Compliance team at Smith Optics ensures the company's products meet regulatory standards and quality benchmarks while optimizing logistics and fulfillment processes. This team is responsible for coordinating transportation and supply chain management, supporting engineering and production, and maintaining compliance with global product regulations. Through collaboration, they streamline operations to enhance efficiency and facilitate the innovative spirit that defines Smith Optics.

Operations and Compliance

The Marketing and Sales Support team at Smith Optics is responsible for enhancing brand visibility and driving sales through strategic marketing initiatives and customer engagement. They collaborate closely with athletes and key accounts to ensure that product development aligns with market needs, while supporting retail efforts and executing go-to-market strategies. This team plays a crucial role in promoting the innovative quality of Smith’s eyewear and goggles to both consumers and retailers.

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People (5)

Jobs (0)

Other teams

Sales and Account Management

E-commerce and Digital Marketing

Product Management and Design

Operations and Compliance

Marketing and Sales Support

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People (5)

Jobs (0)

Other teams

Sales and Account Management

E-commerce and Digital Marketing

Product Management and Design

Operations and Compliance

Marketing and Sales Support

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