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Carly Bedford is a global marketing and digital leader currently serving as the Global VP of Strategic Accounts at Smartly. With extensive experience in client relations and business growth, Carly previously held roles such as Global Client Lead at Publicis Groupe and Group Head of Media at Sky. Carly has a strong background in developing strategic solutions that integrate creativity, technology, and data to enhance clients' business outcomes. Currently pursuing a Master's degree in International Relations along with a Bachelor of Arts and a Bachelor of Laws from Macquarie University and the University of New South Wales, Carly combines academic rigor with a proven track record in the marketing industry.