ÂÜÀòÂÒÂ×

Sofia Syrén is a strategic leader and data-driven commercial marketeer with extensive experience in B2C and B2B marketing, including roles in large multinationals and scale-ups. Currently serving as a Strategic Advisor at Smakbox, Sofia was previously the Global Chief Marketing Officer at Matsmart - Motatos, where Sofia led brand expansion and marketing strategy. Sofia has also held significant roles at Unilever and L'Oréal, and has been an advisor at Berghs School of Communication. Sofia holds a Bachelor's degree in International Marketing from Butler University and has pursued further education in law and economics at Lund University.