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Daiva Zemaityte is currently a Quantitative Research Manager at Sky, following their role as a Senior Research Executive, where they excelled in data analysis and consumer insights. They previously worked at Ipsos UK, where they advanced from a Graduate Research Executive to a Research Executive specializing in brand health and communications. Daiva earned a Merit for their MA in Global Media and Management and a 1st class BA in Politics and Sociology, both from Keele University. In addition to their professional achievements, they actively participated in the Keele swim team and organized social activities at their current position.