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Joe Strudwick is currently the Head of National Accounts at Sky, where they lead the National Accounts business across the company's Content and Connectivity pillars. Since early 2022, Joe has focused on commercial strategy and connectivity sales in hospitality and premium brands, following a successful tenure as National Sales Manager at Sky from 2016 to 2022. Prior to their work at Sky, Joe served as a General Manager at Fitness First UK, where they turned a loss-making business into a profitable one in just three months. Joe is also a School Governor at Newquay Primary Academy and holds a BSc in Human Resource Management with Law from the University of Portsmouth.