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Ali B. is the Head of Design and Research Engineering at Sky, where they focus on immersive computing, VR/AR, and voice-first user experiences. Previously, they worked as a Software Engineer and Creative Technology Lead at Sky, contributing to flagship projects like Sky Sports Italia and Sky Kids. With experience as a Senior Software Engineer at Mogees Ltd and as an iOS and Android developer for various high-profile clients, Ali has a strong background in software development and UX design. They hold a BEng in Electronics and Computer Engineering from the University of Leeds and have been involved with the Founders of the Future initiative, nurturing future technology founders in Europe. Ali also tours as a musician and producer with Iranian artist Ali Azimi.