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Therese Lilja Zahiri is an experienced digital marketing and communication professional with a diverse background in strategic communication, digital performance management, and marketing. Currently serving as Project Lead Global External Web at Skanska, Therese is focused on enhancing the company's external website to improve customer experience and performance marketing outcomes. Previous roles include Digital Performance Manager at BoKlok, where Therese implemented Google Marketing Platform tools and developed digital marketing strategies, as well as Head of Digital Marketing at Adellect, where Therese led initiatives for e-commerce and SaaS clients. With an educational foundation from Lund University and Malmö University in Media and Communication, Strategic Communication, and Journalism in Digital Media, Therese has proven expertise in driving visibility and engagement across various platforms.