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Ruadhán Barry is a seasoned professional with extensive experience in product management and consulting. Currently serving as Snr. Director of Product Management at Sitecore since March 2021, Ruadhán is responsible for leading Engagement products, including CDP and analytics. Prior roles at Sitecore include Director of Product Management, where Ruadhán focused on analytics and personalization for SaaS products, and Director of Consulting, influencing consultancy delivery. Ruadhán's background includes significant positions at Boxever, where a Consulting Practice was built, and at dunnhumby, where leadership in digital personalization for Tesco was achieved. Ruadhán holds a 2:1 degree in Marketing from Technological University Dublin.