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Johanna Söderberg is an experienced marketing professional specializing in international marketing, brand building, and trade marketing. With over 12 years of hands-on experience, Johanna has worked in various roles, including buyer at HyXo Oy and sourcing manager at IITTALA. Currently, Johanna serves as the Senior Category and Trade Marketing Manager at Sinituote, where they leverage consumer insights and sales data to drive brand performance. Johanna's strategic mindset and collaborative skills have played a key role in revitalizing established brands and successfully launching new products throughout their career.